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2020-02-20 11:50:13

17

IO-1 TRAINING PROGRAMME TO DEVELOP DIGITAL AND INTERNATIONAL BUSINESS SKILLS

IO-1 TRAINING PROGRAMME TO DEVELOP DIGITAL AND INTERNATIONAL BUSINESS SKILLS

The definition of the Training Programme will begin with the involvement of key experts through national focus groups to analyse the current situation of the training offer in the 5 EU countries involved in the project. On the basis of the findings, the partnership experts will design the new training programme that will follow 3 dimensions: Cognitive, Operative and Behavioural.

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2020-02-20 11:42:47

16

IO-2 OPEN EDUCATION RESOURCES ON DIGITAL INTERNATIONALISATION

IO-2 OPEN EDUCATION RESOURCES ON DIGITAL INTERNATIONALISATION

Development of the OER (Open Education Resources) on the basis of the training programme referring to 5 macro areas: Digital Business Promotion and User Experience, eCommerce and International Marketplace; SEO (Search Engine Optimisation) and SEM (Search Engine Marketing); Digital PR in the global market, Conversational Marketing.

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2020-02-20 11:52:55

18

IO-3 COMPANY CHECK-UPS

IO-3 COMPANY CHECK-UPS

Training programme will be tested directly by course beneficiaries in their own companies under the guidance of partners’ referees. The analysis of the impact of OER set will cover different business areas: commercial channels, logistic channels, marketing and communication channels, legal aspects, payments system and organisational aspects.

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2020-02-20 11:53:52

19

IO-4 EDUCATIONAL SKETCH-COMS ON CONVERSATIONAL DIGITAL MARKETING

IO-4 EDUCATIONAL SKETCH-COMS ON CONVERSATIONAL DIGITAL MARKETING

Trainers will conduct Action Learning Sessions to the project target group made of 80 selected workers in the 5 partner countries teaching the techniques to elaborate a narrative text that could be used in the design, scripting and interpretating sketch-coms in typical situation of Conversational Digital Marketing relationship. Sketch-coms are realistic simulations of direct relationships with potential consumers and they could be useful to adapt interpersonal digital communication techniques to different socio-economic contexts, to apply problem solving and decision making techniques to overcome problems linked to the heterogeneity of customers needs or expectations.

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2020-02-20 11:54:29

20

IO-5 LEARNING ENVIRONMENT

IO-5 LEARNING ENVIRONMENT

Creation of a learning environment containing a range of Open Educational Resources for the development of digital internationalisation skills, synergies between the world of training and production and the creation of opportunities for the enhancement of dialogue on conversational digital marketing.

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    • Intellectual Outputs
      • IO-1 Training Programme to develop Digital and International Business Skills
      • IO-2 Open Education Resources on Digital Internationalisation
      • IO-3 Company Check-Ups
      • IO-4 Educational Sketch-coms on Conversational Digital Marketing
      • IO-5 Learning Environment
        • IO5-LEARNING ENVIRONMENT- CHECK-UP
        • IO5-LEARNING ENVIRONMENT- SHORT MOVIE
        • IO5-LEARNING ENVIRONMENT- OER
        • IO5 – EDUCATIONAL TV PROGRAMME
    • Events
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      • 2nd Partner Meeting
      • 3rd Partner Meeting
      • 4th Partner Meeting
      • Final Meeting
    • Tenders and Analysis
    • News
    • Contacts

    Articoli recenti

    • Newsletter 3 – October 2022
    • The TV Programme for digital and international SMES is online!
    • Final meeting documents are available
    • Italian Digital Transformation – Report Assinform 2022
    • EDIH4MARCHE financed by EU

    made with the contribution

    Articoli recenti

    • Newsletter 3 – October 2022
    • The TV Programme for digital and international SMES is online!
    • Final meeting documents are available
    • Italian Digital Transformation – Report Assinform 2022
    • EDIH4MARCHE financed by EU

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    Camera di Commercio delle Marche

    (Chamber of Commerce of Marche Region)

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    Statutory Seat: Largo XXIV Maggio, 1
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    62100 Macerata, Italy

    Email: infobig@businessesinternationalgrowth.eu
    Tel : (+39) 0733 251230 – (+39) 071 5898218

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